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标记的消费者关心

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对RFID 标记的消费者关心标记可能被使用监测库存标准消费者是非常担心关於对无线电通讯(RFID) 标签用途在商店, 调查报告.
超过一半2,000 人调查说他们有对标签的保密性忧虑, 可能被使用监测库存在架子或在仓库里.
一些消费者组群表达了关心、他们一但离开商店以后他们的购买的标记可能监控消费者.
调查表示、标签的察觉在消费者之中在欧洲是降低.消费者调查报告在英国,法国,德国和荷兰由咨询学校小组Capgemini 执行了.
企业运作代表超过寻求促进RFID 技术成长的30 个企业.标记是可能由扫描器读- 电脑芯片和触角的组合各个项目包含独特的识别号码.
产品购买超过一半(55%) 的民众反应认为他们关心或非常担心RFID 标签会允许商业跟踪经由产品购买消费者.
人的五十百分之九说他们担心RFID 标记会允许资料由第三方更加自由地使用.
Ard 顾问1月Vetham, Capgemini 的主要在RFID, 认为调查表示、零售商必须告知和教育人关於RFID 在它之前会成为被接受的技术.
新技术采纳总是较为指出消费者相信技术较为有益关心.以消费者的正确的RFID方法和不间断的传达, 企业可以到达这点.
他说, 调查并且显示了人们会接受RFID 如果他们认为技术能意味对购物车或被窃取的项目更加快速的补救的减少.
标记当前被使用在一个Tesco 分配中心在英国- 标记允许批量项目迅速存货.
他们并且是在使用中因为一pass card 为M6 通行费在米德兰平原, 在英国.
Vetham 先生说多数人被监测(52%) 相信RFID 标记能读取的距离.
他说是误解根据缺乏技术的了悟.至少一客户组群- 消费者反对超级市场保密性入侵和编号(里面)0宣称RFID 晶片能被使用秘密识别人和物他们运送或穿带.
各种各样的个人财产物品、包括衣裳, 经常能广播消息关於他们的下落并且他们的所有者、它警告了.
over RFID tagsTags can be used to monitor stock are very concerned about the use of radio frequency ID (RFID) tags in shops,asurvey says.
More than half of 2,000 people surveyed said they had privacy worries about the tags, which can be used to monitor stock on shelves or in warehouses.
Some consumer groups have expressed concern that the tags could be used to monitor shoppers once they had left shops with their purchases.
The survey showed that awareness of tags among consumers in Europe was low.
The survey of consumers in the UK, France, Germany and the Netherlands was carried out by consultancy group Capgemini.
The firm works on behalf of more than 30 firms who are seeking to promote the growth of RFID technology.
The tags of computer chip and antenna which can be read byascanner - each item identification number.
Product purchasesMore than half (55%) of the respondents said they were either concerned or very concerned that RFID tags would allow businesses to track consumers via product purchases.
Fifty nine percent of people said they were worried that RFID tags would allow data to be used more freely by third parties.
Ard Jan Vetham, Capgeminis principal consultant on RFID, said the survey showed that retailers needed to inform and educate people about RFID before it would become accepted technology.
Acceptance of new technologies always hasatipping point at which consumers believe that benefits outweigh concerns.
With the right RFID approach and ongoing communication with consumers, the industry can reach this point.
He said that the survey also showed people would accept RFID if they felt that the technology could meanareduction in car theft or faster recovery of stolen items.
The tags are currently being used at one Tesco distribution centre in the UK - the tags allow the rapid inventory of bulk items.
They are also in use asapass card for the M6 Toll in the Midlands, in the UK.
Mr Vetham said the majority of people surveyed (52%) believed that RFID tags could be read fromadistance. He said that based onalack of awareness of the technology.
At least once consumer group - Consumers Against Supermarket Privacy Invasion and Numbering (Caspian) - has claimed that RFID chips could be used to secretly identify people and the things they are carrying or wearing.
All kinds of personal belongings, including clothes, could constantly broadcast messages about their whereabouts and their owners, it warned.
Apple iPod family expands marketApple is keen to maintain its dominant position inacompetitive marketApple has expanded its iPod family with the release of its next generation of the digital music players.
Its latest challenges to the growing digital music gadget market include an iPod mini model which can hold 6GB compared toaprevious 4GB.
The company, which hopes to keep its dominant place in the digital music market, also said the gold coloured version of the mini would be dropped.
A 30GB version has also been added to the iPod Photo family.
The latest models havealonger battery life and their prices have been cut by an average of 40.
The original iPod took an early lead in the digital music player market thanks to its large storage capacity and simple design.
During 2004 about 25 million portable players were sold, 10 million of which were Apple iPods.
But analysts agree that the success is also down to its integration with the iTunes online store, which has given the companya70% share of the legal download music market.
Mike director at analyst Gartner, told the BBC News website that Apple had doneagood job in sealing off the market from competition so far.
They have createdavery seamless package whichIthink is the idea of the product - the design, function and the software are very impressive, he said.
He added that the threat from others was always present, however.
Creative, other devices, Real, Sony and so on, are ratcheting up the marketing message and advertising, he said.
Creative was very upbeat about how many of its Creative Zen players it had shipped by the end of last year, he said.
Its models, like the Creative Zen Micro Photo, is due out in the summer. It will have 5GB of memory on board.
Gadget of choiceDigital music players are now the gadget of choice among young Americans, according to recent research by the Pew Internet and American Life Project.
One in 10 US adults - 22 million people - now ownsadigital music player of some sort.
Sales of legally downloaded songs also rose more than tenfold in 2004, according to the record industry, with 200 million tracks bought online in the US and Europe in 12 months.
The IFPI industry body said that the popularity of portable music players was behind the growth.
Analysts say that the ease of use and growth of music services available on the net will continue to drive the trend towards portable music players.
People are also starting to use them in novel ways.
Some are combining automatic syncing functions many of them have with other net functions to automatically distribute DIY radio shows, called podcasts.
But 2005 will also see more competition from mobile phone operators who are keen to offer streaming services on much more powerful and sophisticated handsets.
According to Mr McGuire, research suggests that people like the idea of building up huge libraries of music, which they can do with high-capacity storage devices, like iPods and Creative Zens.
Mobiles do not yet have this capacity though, and there are issues about the ease of portability of mobile music.
Mr McGuire said Apple was ensuring it keptafoot in the mobile music door with its recent deal with Motorola to of iTunes for Motorola phones.
对日益增多的数位音乐较小规模市场、它的最新挑战包括能与之前的4GB相比拿6GB的一个iPod.
公司希望保持数位音乐市场的它的耸立的地方、也说黄金染色小型计算机的版本将被下降.
一个30GB版本也增加了照片家庭最新型产品有一个更长的电池生命,他们的价格已经被平均40 削减.
原先的iPod由於它的大的贮存量和简单的设计在数字音乐演员市场里带一位早期的主角.
在2004期间大约便携式运动员的2500万出售,其中1000万是苹果iPods.
但是分析家同意成功也是到与iTunes 在线的商店的它的综合, 已经给公司法律下载音乐市场的70%的股票.
麦克麦圭尔、在分析家加特纳的一名研究主管, 告诉英国广播公司消息站点迄今,苹果已经在由於竞争封闭市场过程中做一个好工作.
他们已经建立我认为是这种产品的想法的非常无缝的包- 设计,功能和软体非常给人深刻印象,他说.补充说威胁从其它人那里总但是给有创造性,其他的微软公司与的设备合作,真正,新力等等、正一步步推展销售消息和广告,他说有创造性乐观它装运到去年底大约多少的它有创造性禅运动员,他说.它的第二代模型,象有创造性的禅一样微照片,在夏天出发. 它将载有记忆的5GB选择根据在网际网路和美国生活工程教堂座位旁边的新近的研究,数字音乐演员在年轻的美国人中现下是选择的小器具在成年人10美国内1 -2200万人-现下拥有某种的运动员数字音乐.
合法下载的歌的销售也站起来超出十倍在2004年, 根据记录工业,带有2亿踪迹在12个月内在美国和欧洲在线买.
IFPI 工业本身说便于携带的音乐演员的流行是在发展后面.分析家说网上的便于使用和有时间的音乐服务的生长将继续把趋势驾驶向便携式音乐运动员. 人们也开始用新方法使用他们.
人们也开始用新方法使用他们一些结合他们中许多有其他全额付现功能有与自动分布自己动手做收音机的自动syncing 功能显示、叫podcasts但是2005也将从热心提供在更强有力和复杂的电话听筒上划分服务的移动电话操作者看更多的竞争.
根据麦圭尔先生, 研究表明人们喜欢建立音乐的巨大的讯息库的想法,他们能需要大容量存储设备,象iPods和有创造性的禅一样可是,移动电话还没有有这种能力、并且有关於便于移动的音乐的轻便性的问题.
麦圭尔先生说苹果正保证生产摩托罗拉电话的一个iTunes的版本与它的新近的与摩托罗拉的交易在移动的音乐门方面保持一英尺.

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